A few weeks ago, The Brooklyn Game reported that "nets.com" redirected its users to the official website of the New York Knicks.
The domain now has a new direction: to Jay-Z Online, self-proclaimed as "the webs leading authority on Jay Z," and resembles what I assume the Geocities offices looked like when the company declared bankruptcy.
The domain name, originally owned by Cyber Mesa, was bought recently by an unknown buyer. It is not clear how much the domain was sold for.
According to NetsDaily sources, the company had been seeking seven-figure financial compensation for nets.com from the Nets, which the Nets declined. It is not clear how much the site was eventually sold for, but since the asking price was in the seven figures, it's a safe bet that the final price wasn't cheap.
I reached out to one of the people rich enough and close enough to the situation to fit the bill -- Dallas Mavericks owner Mark Cuban -- to see if he would discuss the domain. Rather than confirm or deny any involvement with the site, Cuban declined comment.
If Cuban did in fact buy the site, there's a good chance the Nets may never see it again.
The domain rights to Nets.com were sold within the last week, according to an employee at Cyber Mesa, the telecommunications company currently listed as the domain's owner.
According to NetsDaily, the previous owners of the site were seeking a seven-figure deal for the domain name from the Brooklyn Nets. It is not clear what cost the site was sold for, nor whom it was sold to.
As reported earlier this week, the new owner (or owners) of the site have set it up to redirect to the official website of the New York Knicks.
This isn't the first time the Nets.com domain has been set up to inspire ire from the Nets franchise. On previous occasions, the domain has linked to the Dallas Mavericks splash page, as well as a standalone page that seemingly served as a taunt from Dallas Mavericks owner Mark Cuban to Nets fans & Nets owner Mikhail Prokhorov.