PRESS RELEASE
November 12, 2012
Contact: Devin Kharpertian
Devin@thebrooklyngame.com
MAJOR NEW BROOKLYN NETS WEBSITE — THE BROOKLYNGAME.COM — LAUNCHES THIS WEEK
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Will act as the YES Network’s exclusive web partner for Nets content
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TheBrooklynGame.com takes over content and staff from the popular site, NetsAreScorching.com
BROOKLYN, U.S.A. — Brooklyn has a world-class professional basketball team, and now the major independent website to cover it. The Brooklyn Game, a new digital media platform dedicated to the Brooklyn Nets, provides fans & readers breaking news, expert analysis, fan commentary, community tools, photo galleries, and more.
TheBrooklynGame.com will be the exclusive web partner for Nets content of the YES Network, the official broadcaster of the Brooklyn Nets. In addition to the new content, the site has absorbed the articles and key staff of NetsAreScorching.com, a popular site that covered the New Jersey Nets since 2009.
YES will use TheBrooklynGame.com content on YESNetwork.com and will promote the TheBrooklynGame.com on air and on YESNetwork.com.
The managing editor of the site is Devin Kharpertian, who last year ran NetsAreScorching.com. Several contributors from that site will contribute to The Brooklyn Game.
The Brooklyn Game was launched by Steven Waldman, the former founder and CEO of the award-winning site Beliefnet.com and former Senior Advisor to the Chairman of the Federal Communications Commission, along with an all- star collection of Brooklyn-based editors including Larry Hackett, the editor of People magazine, Peggy Northrop, the former editor of Reader’s Digest, and Michael Grossman, former Editor-at-large of Time, Inc.
“Brooklyn deserves a great home team, and a home team deserves great coverage,” said Waldman. “And fans need an independent, home-grown place where they argue, boast, trash-talk, and discuss with each other.”
“I’ve been obsessed with this franchise my entire life, and already this is the most interesting year they’ve had,” Kharpertian said. “It’s a truly unique moment. I’m excited to provide comprehensive and lively coverage of the franchise and its cultural impact.”
“We wanted to partner with The Brooklyn Game because Devin’s analysis is among the best we’ve seen, and Steven’s background in new media ensures that this is going to be a high-quality site,” says Kevin Sullivan, Director, New Media at YES, which also airs the New York Yankees.
“As the Nets begin their inaugural season in Brooklyn, the timing is perfect to connect TheBrooklynGame.com with the YES digital media family and our many established brands and talents,” said Michael Spirito, Vice President, Business Development and Digital Media, YES Network.
The Brooklyn Game is part of a larger effort by Waldman and others to create an ambitious new community and media platform for Brooklyn.
The site will also publish a Facebook page and a Twitter feed with the handle @TheBKGame.
