Nets increase visibility to China

The Nets join Kevin Garnett in making a deal with ANTA. (AP)
The Nets join Kevin Garnett in making a deal with ANTA. (AP)

Looks like the Nets made the most of their preseason trip to China, both on and off the court. According to ChinaDaily USA, two Chinese companies looking to increase their global branding have struck a deal with the NBA to produce signage & visibility at Nets games at Barclays Center.

The Nets will produce the advertising for ANTA, a Chinese athletic-footwear company that also has a partnership with Nets forward Kevin Garnett, and Lava Tech, a digital-products distributor in Beijing, according to the report:

“Our goal is to be a global team, and in order to be global, you need to be relevant in China,” said Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. “These partnerships help fulfill that objective.”

The Nets also closed a partnership with daily gambling site FanDuel while they were in China, with FanDuel CEO Nigel Eccles accompanying the team as their guest on the trip.

ChinaDaily USA — Chinese companies seek marketing slam dunk with Nets