Using the Arena and Giving It Flavor
Madison Square Garden has little of the open-air space that Barclays Center possesses, and it was obvious how great that was during last year’s playoffs. Suddenly there was a constant influx of drum lines, stilt walkers, and roving bands of entertainers all adding up to an excitable atmosphere you’d only ever usually find at college games, or a party thrown by Rick Ross.
The big question: why wasn’t that happening all year round? With the space the concourse offers, the Nets need to be creative. Get their fans to about half a Gamblero (a fitting measurement of Nets fan excitement).
More drum lines! More weird guys on stilts, spooking people! The crowds for the Nets 2013-14 playoff run were substantially more vocal than the regular season because there was so much going on that it was impossible not to be more excited than this guy:
Ideas like the GQ Salon and the pop-up tattoo parlor were ace. More random elements like that and we’re cooking.
(Plus, I’d really like my $15 fish tacos without having to line up for 15 minutes. If someone could sort that out, I’d be eternally grateful.)