There's been a lot of speculation and mystery behind the domain name Nets.com. Originally owned by a tech company that never used it, weird things began happening after Deron Williams re-signed with the Nets over choosing the Dallas Mavericks:a page popped up taunting the Nets that appeared to be a message to Mikhail Prokhorov from Mavs owner Mark Cuban, and later the site redirected to the Mavericks season ticket purchase splash page.
Now, today, if you go to Nets.com, it leads you somewhere different... the official home of the New York Knicks. Yup, if you go to nets.com -- a site that the Nets could never seem to grab, for whatever reason -- it'll take you to the lead page of the team's borough rival. Go ahead, try it.
(For what it's worth, there's nothing that proves that Mark Cuban owns the site or has anything to do with it. Though if he did, it wouldn't surprise me if he found ways to hide it. CONSPIRACIES ABOUND.)
This is a Nets mystery if there ever was one. Who's behind this page? Is it Mark Cuban? James Dolan? A spurned Mavericks fan? A mischievous Knicks fan? Will we ever know? Why are they switching it around? Is more to come? I just have so many questions!
UPDATE: As a few have pointed out, the site is allegedly owned by Cyber Mesa, a telecommunications company in New Mexico. According to league sources close to Net Income of NetsDaily, the only reason they're messing with the Nets is in hope to get the Nets to pony up some serious cash (seven-figure style) to buy the domain name.
(h/t to Twitter follower/friend @theotherjd for pointing this one out.)
The site is registered to Cyber Mesa of New Mexico. Administrative Contact : Hill, Jane jhill@CYBERMESA.COM 4200 Rodeo Rd Santa Fe, NM 87507 US Phone: 505-988-9200 Fax: 505-988-8875 It is also in violation of the Anticybersquatting Consumer Privacy Act. In determining whether the domain name registrant has a bad faith intent to profit, a court may consider many factors, including nine that are outlined in the statute: the registrant’s trademark or other intellectual property rights in the domain name; whether the domain name contains the registrant’s legal or common name; the registrant’s prior use of the domain name in connection with the bona fide offering of goods or services; the registrant’s bona fide noncommercial or fair use of the mark in a site accessible by the domain name; the registrant’s intent to divert customers from the mark owner’s online location that could harm the goodwill represented by the mark, for commercial gain or with the intent to tarnish or disparage the mark; the registrant’s offer to transfer, sell, or otherwise assign the domain name to the mark owner or a third party for financial gain, without having used the mark in a legitimate site; the registrant’s providing misleading false contact information when applying for registration of the domain name; the registrant’s registration or acquisition of multiple domain names that are identical or confusingly similar to marks of others; and the extent to which the mark in the domain is distinctive or famous. Hopefully the Nets' lawyers are on this.