Yormark speaks; talks Nets, Brooklyn, Barclays

Posted on: January 21st, 2012 by Devin Kharpertian Comments

Nets CEO Brett Yormark is a well-known name. He's been the franchise's chief executive officer since 2005, secured the naming rights for the Barclays Center, launched the Nets All-Access ticket program, and is one of the spearheads of the Nets' move to Brooklyn.

Yormark spoke with SLAM Online's Kyle Stack about his role and the Nets' future in Brooklyn, noting that the team's "brand identity" is changing drastically, specifically "the name, the logo, the colors," though he later backtracks and notes that everything is currently "under consideration." As far as the arena, Yormark notes that the Barclays Center will be the as technologically advanced as any building in the country, and the UK-based Barclays and internationally-known Brooklyn brands give the arena a unique opportunity for global sponsors.

Yormark also stressed an important point; Nets games will be affordable for lower- and middle-income families:

As an example, there will be 2,000 seats for the Nets priced at $15 and under when we get to Brooklyn. That shows the commitment we’re making to the borough and to anyone who wants to come see NBA basketball in Brooklyn. As it relates to other events, pricing and affordable pricing will always be part of the model. It’s truly important for us to get vocal support, and I think you do that – or enhance that possibility – by pricing your tickets the right way.

For the full interview with Yormark, click here.