Nets announce partnership with Infor, will add logo to jersey
The Brooklyn Nets have partnered with Infor, a centralized digital platform that will aim to enhance data visualization and to further unify all of Basketball Operations, the franchise announced today.
Of course, this means that starting next season, the Nets will also be adding Infor’s logo as a patch on their jerseys, a move that closely the Boston Celtics’ agreement with General Electric last month. In a press release, the Nets’ franchise seems more than excited to bring the data company to the table.
From the release:
This hub, developed by data scientists at Infor’s Dynamic Science Labs and a team from its in-house digital agency, H&L Digital, will provide actionable insights by analyzing the vast array of data captured by the Nets on-court performance as well as the team’s travel information, training activity, and other performance data. The centralized digital platform will aim to enhance data visualization and to further unify all of Basketball Operations, including players, coaches, training and medical staff, and analytics team.
This will be Infor’s first North American franchise they’ll provide data analytics for as they’re already sponsoring the BNZ Crusaders, the most winningest team in Super Rugby history. In addition, Infor works with Ferrari to give the company crucial software for manufacturing and operations as well as sponsors the Scuderia Ferrari Formula One team. So, let’s just say that this isn’t Infor’s first rodeo with specialized data for a sports franchise — the Nets are just next in line.
Starting next season, you’ll see entirely new branding on the court, at the practice facility, and on all YES Network broadcasts:
The alliance will also include significant Infor branding at Barclays Center for all Nets and New York Islanders games, as well as other events. Integration at these events will incorporate a variety of elements, including digital and static signage throughout the venue; features on the scoreboard and during YES Network broadcasts; and branding around the Nets’ team bench, including the scorers’ table becoming Nets Smart Bench powered by Infor. Infor will also be integrated on the Nets digital platforms, including the team’s app and website.
For the Nets, they hope to rejuvenate the franchise in a way that the league hasn’t seen yet — and, once again, it’s general manager Sean Marks at the forefront.