Deron Williams, of the Deron Williams News. (AP)
BROOKLYN, N.Y. -- Two years ago on media day, Deron Williams grabbed a microphone during former Nets coach Avery Johnson's initial press conference to the media.
"This is Deron Williams with the Deron Williams News," Williams cracked as reporters giggled. "Can you tell me, who's the best team in New York?"
It was a dig at the constant media coverage of the "Borough Battle," a Nets-Knicks rivalry borne out of geographical proximity and little else. It gave then-coach Johnson the opportunity to respond with a standardized refrain, alleging that the Nets aren't focused on the Knicks, they're focused on being the best team in the NBA.
But today, with the seventh game in Brooklyn-Manhattan history on tap, nearly all of the Nets -- even Williams -- admit that these games mean more to them.
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