Lawrence Frank seems like a chill bro (minus the whole "not being a real good coach thing"). With the swine flu on everybody's mind, chill bros need a way to show other bros some love. Coach Frank knows what's up.
I mean, I could totally see us throwing down some Heinekens in Hoboken, bro-ing out real hard. He'd tell some hilarious joke and I'd go for the pound and he'd rebuff. "Swine Flu bro!" I would then knowingly nod as we pound elbows.